My Story

I have spent most of my life close to the sea, and the ocean has always been an important part of who I am. Growing up in Iceland, seaweed was a familiar part of the coastal environment, and over the years my interest in this remarkable marine resource continued to grow.

When I moved to Norway with my family in 2016, I found myself surrounded by an extraordinary coastal landscape, with countless islands, clean waters and rich marine resources. It was here that an idea I had carried with me for years began to take shape.
 

That same year, I founded SjøBjørg with a vision to create value from Norwegian seaweed and bring high-quality marine raw materials to a wider market.

As SjøBjørg developed, my husband, Halldór Sigurðsson, joined me in building the company. He brought with him decades of experience from the seaweed industry, including large-scale harvesting, processing and international operations. Together, we combine our experience and shared connection to the sea in developing SjøBjørg further.

What began with a personal fascination for seaweed has since grown into a company focused on sustainable harvesting, careful processing, quality and research. Today, SjøBjørg supplies Norwegian seaweed to international markets and continues to develop its processing capabilities and knowledge in collaboration with customers, research institutions and other partners.
 

For me, the connection to the sea remains at the heart of SjøBjørg — and of the journey that started it all.